Methods

Some of the worlds premium brands are developing solutions the ALPAP way ...

The ALPAP model
Most ALPAP solutions are developed in accordance with a specific scenario. This ensures that all conditions are taken into account, which means that the result becomes the perfect packaging that works in production as well as in distribution and sells well in the shop.

All power to the imagination
A packaging should demand attention on the shelf in order to make the consumer choose it. Therefore, we at ALPAP start by saying: All power to the imagination. Give marketing people and advertising agency a chance to speak in order to make the packaging part of ”the brand” and give it a high NB effect.


All power to the production
Good packaging meets the demands from the production facility. It slides easily through and ensures healthy economy of the total manufacturing process.

All power to the buyer
The buyer’s opinion is important throughout the process. He works as co-ordinator during the development and should make sure that all wishes are reconciled. Therefore, it is important to have one contact and one supplier that handles development of samples and ensures cooperation among the implicated suppliers.

All power to distribution
The product must arrive to the shop in good shape and without any damage. Therefore, all parts of the distribution should be consulted: Storage, distribution method, disposal etc. This is important for a good reception from shops as well as consumers.

Just in time
A product is not a product without packaging. Therefore, the packaging should always be in place at the right time and place, in order for new launches, for example, to form a synthesis with the planned marketing effort.

When print, TV and web are ready to say ”NEW”, the product should be in place in the shop with a packaging that says ”Grab me!”.